Fashion and the Consumer

Introduces important concepts related to the consumption of fashion and clothing to beginning students. This book offers a look at the cultural and economic significance of the global fashion industry. It offers an analysis of both rational normative consumer decision-making as well as hedonic and…

Cartea Fashion and the Consumer este la reduceri

Introduces important concepts related to the consumption of fashion and clothing to beginning students. This book offers a look at the cultural and economic significance of the global fashion industry. It offers an analysis of both rational normative consumer decision-making as well as hedonic and…

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